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5 Mistakes Every New Digital Agency Makes

LSAs can be a steady source of roofing jobs, but small missteps—, ike ignoring profile updates or missing new legal terms can tank your results fast.

Learn how roofers can use Google Local Services Ads in 2025 to rank higher, earn trust, and turn local searches into booked jobs.

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Underpricing Services

Charging too little makes your business unsustainable. Benchmark competitors and price based on value, not just effort. Use tiered pricing to give clients flexibility.

1. Not Documenting Processes
Without systems, you’ll redo everything from scratch each time. Start with simple SOPs for onboarding, design feedback, and delivery.

2. Weak Branding
Your agency needs a strong, cohesive brand—logo, site, messaging, tone. If you look junior, you’ll attract lower-paying clients.

3. No Lead Generation Strategy
You can’t rely on referrals forever. Create a basic system: 1) Website + SEO, 2) Weekly LinkedIn content, 3) Monthly email or DM outreach.